Bodywork Business Bundle

Learn how to set goals for your membership program that will get you to the result you desire. Understand the value of Key Performance Indicators, tracking your progress, staying consistent and taking the actions that will bring you the results you dream of.

Understand the benefits of a membership program from both the client and practitioner perspective. Dive into membership psychology and why member programs are so effective and transformational. This member psychology will help inform your marketing power!

Choose the basic structure and foundation of your membership program and customize it to fit your practice. Select your benefits, incentives, discounts and special perks that make your program unique and something your clients will truly value!

Learn how to set your rates for your membership program and practice at large by evaluating your unique market, the value of your service, and your financial and business goals. We dive into money mindset for massage therapists, as well.

Create clear policies and procedures for your membership program that help your practice run smoothly.

Explore habits, routines, and systems to implement into your business and membership program. Understand the key features you want to look for in your software to run your membership program, and the workarounds you can do if your current software does not offer a specific feature.

Explore traditional and digital marketing techniques, tips, and tricks in-depth! From flyers, signage and pamphlets to social media content creation, email marketing, and more! This section teaches you key ways that you can promote and spread the word about your membership program to current clients as well as helping you draw in new clientele.

Learn how to asses, manage, and grow your membership over time, and talk about the various ways you can expand your horizons as a bodywork entrepreneur!

Learn how to analyze and draw inspiration from ads run by well-known massage and wellness businesses.

Learn the difference between boosting posts, using Meta Business Suite, and leveraging Ads Manager for advanced targeting, customization, and tracking—so you can set up ads that truly work for your business.

Learn how to select the most effective ad objective for your campaign. We break down the key objectives—awareness, traffic, engagement, and leads—and explain when to use each one based on your goals.

This chapter walks you through the three essential layers of a Meta ad campaign—campaigns, ad sets, and ads—so you can confidently set up your first advertisement.

Learn how to configure the Ad Set section of your campaign to align with your goals, budget, and audience targeting.

Learn how to create an ad that drives clicks to your booking page or gift certificate purchase page.

We focus on designing ads that are visually appealing, clear, and action-driven to make it as easy as possible for clients to book or buy.

You’ll explore proven promotional ideas that incentivize potential clients to take action.

This chapter also covers best practices for crafting ad creatives, headlines, and primary text using tools like Canva and AI support to simplify the process.